The Email Wars

For all of you email marketers out there, get your nomination forms in for the eec award to be presented at the event in February. I am sure that many of you have done great work and are worthy of submission. That is as long as you have not ended up on my Worst of Email list.

The Email Performance Award Recognizes Superior Results in Email Marketing

Click here for the nomination form.

The eec recently created the Email Performance Award, which recognizes an individual or company that has created a campaign that demonstrates the full power of email marketing. Chosen by the members of the eec, the winning campaign will provide further evidence of email marketing’s unsurpassed return on investment and provide inspiration to others seeking to elevate the performance of their own programs. Entries will be evaluated for their marketing strategy, creative components and–most importantly–results. Campaigns from any industry vertical (B2B, B2C, nonprofit, education, etc.) are eligible, so long as results must have been achieved within the last 12 months and the campaign was entirely permission-based.

Nominations close on December 10, 2007.

The members of the eec will select the winner from among the Email Performance Award finalists, which will be determined by the eec’s leadership and announced in mid January. The winner will receive free admission to the Email Evolution Conference at the Sheraton Hotel & Marina in San Diego, where the Email Performance Award will be presented on February 13, 2008 at a luncheon sponsored by Merkle.

The winner of the Email Performance Award will also be placed into the semi-finals of the Direct Marketing Association’s International ECHO Awards. The Oscar of direct marketing and a much sought-after industry honor, the ECHO is the only comprehensive international direct marketing award recognizing excellence in strategy, creativity and results.