It’s Not Yours But Ours
Nov 15 2007
Another great idea on creating an event. Now this is not an over the top idea, like the one I saw this past week for the Westin of a “BabyVersay” package (leading up to the birth of a child a trip for the expecting parents.. where were you 5 months ago?) but it is a anniversary sale that felt creative and special. It’s a party in an email is all I could think of when I saw this one.
As customers we are expecting you to do the unexpected to capture our attention in the inbox AND as a brand. So mix it up and win the sale. I am watching this holiday season close as the doom and gloom crew is projecting a slower holiday retail season, so I expect some clever ideas in order to stand out of the barrage we are all about to get.
Published in Behavioral Marketing, Best Of Email, Best Practices, Brand Marketing, Conversion, E-Mail Marketing, Email Design on Thursday, November 15th, 2007
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