The Email Wars

So when this whole 2008 Election thing kicked off, I went and opted in for all the major candidates email campaigns. I wanted to look at email frequency, reach, timing, tactics, and creative. So far I can tell you I have seen so many things and none of them uniform. From personal emails from multiple people on the campaign teams, many of whom I had never heard of, to this one below that looks like it was a string of emails forwarded on from people that maybe we should not have seen.

Is this good practices, transparency, or just the political engine at work? I am really not sure what is and what is not working yet, but the Obama campaign has been all over email as a marketing and fund raising engine. So hats off to them for being diligent and trying new things all the time. I am not sure that overall it really has impacted my thoughts towards any candidate, but it has made me take notice when they enter the inbox. I am thinking of later on putting them all into one study to see if I can find anything that stands out that we can all learn from.

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