The Email Wars

Stanley Marcus, who ran the Neiman Marcus empire, had the foresight in 1966 to envision where we are today. He saw a world where ecommerce and customers shopping on demand was going to take place. This is a quote that I have on one of my walls (man if you could actually see my office it is a collection of stuff, maybe someday I will post some photos) that I look to for inspiration. Along with other revolutionaries like Richard Branson, Che Guevera, Castro, etc, it is important in what we all do to thing about challenging the systems we are all comfortable with. I look for ways each day to move clients out of the comfort zone of the marketing routines they are stuck in each year. I think we should all be challenging ideas in email, web, digital and offline communications, personal interactions, brand positioning, etc. Without thinking down the road and setting out not afraid to fail, we all get stuck in punching the buttons. Don’t be a button pusher, be the one that pushes all them them or makes a new button to move you and your ideas forward.

I typed the quote out below, but also you can print the one off if you need to start a wall or area of inspiration in your life.

“I forecast a marketing revolution to come in addition to mail order shopping, customers will be able to call their favorite local or out of town store and see the articles over the monitor that will interest them right in the comfort of their own living rooms.”
- Stanley Marcus, 1966

Get the Quote for your wall of inspiration >>