The Email Wars

i wonder sometimes how much or how often the entire copy is read in an email. People skim most emails and look for things of interest, or things that look like action. Well so often the thought and time behind the copy writing skills are missed. This is why I wanted to share this one with you. We are on the board of the Portland Advertising Federation, the oldest ad club in the US (over 100 years, yeah that is a long time) and we are getting ready for the annual Rosey Awards in November where we gather, drink, award, recognized and celebrate the creative and the WORK that drives all of us to do better work.

I love the copy that has been written for the emails promoting the Roseys this year. But I wonder how many people took the time to read it. If you read you can see that there are penalties for not reading the whole email or even thinking of deleting it or adding it to your junk box.

Should we maybe learn from this and add this type of disclaimer to all of our emails? Would be fun to try.

If you are in Portland make sure to come to the event November 7th as it is one of the parties of the year. I know from last year when I was wondering the empty streets of Portland at 4:30am trying to get back to the office to crash for a bit before everyone got in. Man that was pointless. This year I am going to just write that next day off entirely.