Bringing Back the Horizontal Email
Oct 15 2007
It is a rare occurrence when you find someone using the horizontal email format. But when it works, as it does here, it works. I have seen ones for Coors Light and Diesel in the past 2 years but FHM is bringing Sexy Back. This is the Friday email that I was turned on to by another employee in the company. I mean I can’t possibly subscribe to everything out there, although I try.
I have always wanted to try this format, but I honestly have not found the right way to do it OR the client to try it for. I think it really has to be unique and have content that drives the sideways scroll. And just when you thought you were trying to drive everyone down below the fold in your emails, no mix in the scroll right…
What is great about this how it scrolls and navigates. I can’t give it all to you here, but it works. So subscribe and see if it might work for you. When people talk about email 2.0 (for some reason 2.0 and beta is cool) I think trying something different is a 2.0 way of thinking.
Published in Best Of Email, Brand Marketing, E-Mail Marketing, Email Design on Monday, October 15th, 2007
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