The Email Wars

At eROI we deploy DomainKeys for all of our clients. We actually see better delivery for those clients that implement it right ( I say this as there are some challenges that IT teams have at times with it). If you are an eROI client using emailROI and have yet to set up DomainKeys, let us know and we can send you the technical record information to help your email delivery programs. We have been touting that it is important for about a year and we have witnessed more and more ISPs and business email accounts using it as a secondary and sometimes primary email filter/check before allowing it in to the inbox.

The below article demonstrates the importance of using it with your email marketing programs. I can tell you that I am happy to see less fake eBay emails in my inbox and I trust that we will see it used more and more against all email marketing. Be on the right side and get set up today. It only takes about 20 minutes to have your IT dept make the change in your DNS records.

Yahoo Email Encryption Software Purports to Minimize eBay, PayPal Phishing

Stopping phishermen in their tracks
Many of the phishers that deluge inboxes use PayPal and eBay as a hook to obtain user information.

Now the popular online auction house and payment service are fighting back — with the assistance of Yahoo’s anti-phishing technology.

The technology supports DomainKeys Identified Mail (DKIM), which requires senders to confirm their identity through a digital signature, according to BBC News. Spammers typically use fake email addresses so nothing can be traced back to them.

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