The Email Wars

So I caved this past week, after stating that I was going to hold out, and bought an iPhone. It wasn’t for “me” but for my wife who needed a phone that brought her everything she needed on her Apple on the go. I spent some time with it last week setting it up for her and found that the email and web experience was better than I first thought it to be. The size of the screen is not as important as that of other mobile devices like Blackberries and MS Mobile based phones, do to the fact that you can use your two fingers to zoom in and out and read content easier (and in HTML) than doing it on another phone type.

I was actually able to log into emailROI (our eROI ESP platform) and review campaign statistics and send out an email campaign from the car. (She was driving, but those that know me would expect me to be launching campaigns at 75 MPH.) I am a convert to the experience and the platform. I am not rushing out to get one for myself just yet, as I still love my Crackberry, and the keyboard experience is still better from a business utility perspective for me.

This device is going to change Business to Consumer email marketing. I can drink the Kool Aid now. The ability to target with compelling creative emails and interact surpasses that of any other mobile device I have used. The only thing holding this back from the business user is the lack of corporate business plans from ATT at this point in time. When that time comes, you will see me with one, launching targeted email campaigns from all points of my weekly travels. It also has a Movable Type plugin to blog directly from it with MT4 which we use for our corp blogs.

Now that I think about it, I might go get one next week. I am a tech sucker… but it is for “business reasons and research” right? At least that is how I am mentally justifying it to myself right now.