The Email Wars

I am always excited to attend OMMA. Not just for the people I get to meet up with at this twice annual event, but for the quality of the speakers, conversations and format of the event. I will be trying to capture as much of it as I can for you and will post it during the week.

If you are in town (NYC) come over and meet some of the EEC on some of the panels. I will be on a panel with Stephanie Miller (ReturnPath), Jeanniey Mullen (Ogilvy) and Lee Sherman (AvenueA Razorfish Monday at 4:45 at the Hilton.

Topic: ROI, What makes email valuable to your business!

Email has a great ROI, yet gets less than 6% of the marketing budget. Is ROI or attribution modeling the problem? Who gets credit for the sale when a customer is exposed to display media on a third party site, does a search and then opens and clicks through from an email? Come and explore how marketers address this very controversial issue of attribution modeling and how email marketers apply this to their ROI story.