Humor Wins When Relevant
Sep 18 2007
Not sure if any of you have seen Silver Jet Airlines. They are not your inexpensive NYC to London flight option, but they are one of the nicest ways to fly it seems to me if you have that juicy corporate travel budget. But besides this I have loved these Virgin-esque tie ins they promote that is a great brand escalation to me with a brand like the Rolling Stones. Tickets to the Stones last time I saw them were not all that low priced as well and the humor works.
The creative is a good blend of text, image and a call to action towards the top of the email and left justified, which should play well in most email preview panes.
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