The Email Wars

I have long been a fan of the clean design and colors used by The Body Shop. On top of that the frequency is fairly regimented and tight. They seem to have their act together. But what always surprises me is the lack of text in the email. They are always image heavy and I have turned images off to see how it renders. Not very well at all. Now do you think that they know that my email displays images by default, I doubt it as I have purposefully clicked on the have trouble seeing this view as a web page link to see if they might try sending another format. Nope.

But the big thing to me is that it loads so slow. The images take a while to fill out and sometimes I have to go back to it a few times to get it to load them. Something to think about when you are building emails. Don’t sacrifice design and beauty for an email that performs.

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