The Email Wars

I am always watching about 200 brand emails. I am looking for people that are trying new things and doing it right or wrong (in my opinion). I like to hammer home ABOVE THE FOLD over and over again so this was a breath of fresh air. Wish I knew if this had a big impact on the email click rate and the conversion rate. I get tempted to buy from brands that I see doing it right. So of course I pulled out my wallet and looked for a book I have been meaning to stop in and pick up. But alas it was back ordered. I am a little impatient like that.

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But back to the creative. Notice the read navigation links at the top of the email. They are all stacked neatly at the top driving me to find what I am looking for in thier LONG emails. Not that I hate the emails as they are a book store with so much to talk about each week, but they are rather overwhelming to me at times.

If you aren’t trying, succeeding, failing or learning from each campaign, you are not trying to do better. I know that many of your don’t want to fail, but as a great agency live by… fail harder. It is the only way to learn is to take risks and be prepared to learn.