The Email Wars

Not too often do I see a campaign with email as the driver really hit it on the head. I was forwarded this campaign from a friend at Adverblog today and we all loved it. It was simple, on brand, on target and done with media to WOW you. You need to check this out and try it. And the fact that the URL is www.dylanmessaging.com alone was odd enough to make me want to know if it was a dynamic campaign URL set up just for me. Of course it wasn’t when I got there it did not let me down.

And how does this whole concept spread you ask??? Email or course. But yet you have read that email is dead right? Come on now. If I need to read that one more time I might explode. Email is the glue online, the driver, the easiest and most effective way that word of mouth occurs. You see something cool and instantly want to send it on to so many others.

I particularly loved that they let you participate in the campaign and then after the fact asked if you wanted to opt in. Classy touch.