The Email Wars

We have been hard at work this summer on a few new entertainment and movie campaigns. We spent alot of time wrapping our heads around just what makes a movie site worth talking about, visiting, and coming back to again. Some good ones stood out like EagleVsShark (if you like the Flight of the Conchords you willlike this). But what we found is video, interactive games, soundboards, icons, and now social media. So we put these to the test with a few new fall 08 releases and will see how they work out. Trying to find that secret formula is a little elusive, as there really isn’t one. It is about learning what makes the movie worth seeing, building hype, and providing tools to let the “prosumer” (producer of content ie bloggers, facebook, etc) take over your task of getting the word out. Give them the attributes to share out there and let the long tail take your content for a spin.

But regressing on this post, here was one site that blew my mind. Now when you first see it you will feel let down, trust me here. But when you understand what happens next, WOW. This blog site, no matter when you visit has the first post time and date change to about 10 minutes before you got there. Like the content is fresh at every visit (nice trick). The other twist is Google the term “iwanttoseeaghost” and it will be the first result. Buzzworthy in itself. After you click on the first post with the Open Video button, hold on for a ride and make sure that your speakers are on… but not too loud .This will take over your mind when it starts racing through the sequence. Mind blowing, creepy and worth talking about and sharing via email for sure. That is the beauty of viral., create the content and let it drive the ride. This campaign took this movie to the #2 opening in Europe against many other higher budgeted movies.