The Email Wars

I really tell you the last time I was truly fired up about an event I went to. Sure I have been to some great events like OMMA (have not missed one), Email Insiders, Marketing Sherpa Email Summit, and a few others, but this past week in Portland the Inverge conference, only in it’s first year, got me fired up. I was amazed at the level of speakers that we brought to Portland from all over the US and abroad.

+ Joshua Green, Research Manager, Convergence Culture Consortium, MIT
+ Jeff Yapp, Executive Vice President, MTV Networks
+ Chris Van Dyke, President & CEO, Nau
+ Slate Olson, Senior Brand Connections Manager, Nike
+ Renny Gleeson, Global Director of Digital Strategies, Wieden+Kennedy
+ Lori H. Schwartz, SVP & Director, Interpublic Emerging Media Lab, Interpublic Group
+ Catherine Ogilvie, EVP & General Manager of the San Francisco Office, Edelman
+ Stephanie Otto, CEO / Principal, Brainstorm Communications, Inc.
+ Dalen Harrison, CEO, Ensequence
+ Adam Richardson, Strategy Director, frog design
+ Ken Papagan, President & Chief Strategy Officer, Rentrak
+ Jason Stoddard (Managing Partner) and Ken Brady (VP, Asia), Centric, Agency of Change
+ Marcelino Alvarez, Senior Interactive Producer, Wieden+Kennedy
+ Bill Barnett, General Manager, Entertainment Media Works
+ Mark Deuze, Professor, Journalism and New Media, Leiden University (The Netherlands)

This line up was so transparent, open and ready share data that I loved. I was like a sponge soaking all of this great knowledge up. If many of you might not know as we don’t talk about it too often, eROI is not just an email marketing agency, but we have become a full service interactive agency that does work across strategy, blogs., viral, online brand, video, audio pods, campaign websites ,brand sites and so much more .We have really evolved so it was a treat to get so many of our team out to listen to these speakers.

I know that all of the video is archived on AlphaGeek.TV online here.

The trick is to know how to search it. Kind of tricky but if you enter the dates Sept 6th or Sept 7th from 9am to 5:30pm you can watch some of the great speakers.

Thanks again to everyone that came for year one and year two is only going to be better .It was alot like SXSW in Austin, but on a more controlled and focused level. Make sure to keep you eyes on Inverge for next year and make plans to get to Portland to participate you lurkers….