The Email Wars

I am off to the Biggest Little City for 2 days for yes… business. Going to meet with some casino clients and a new extreme sports social media property. We will see what I learn from my trip from the world of the casino/resort industry.

So far they have been using our emailROI platform for great creative and nothing around the typical things you would think of in the casino world. They are top notch with list segmentation and database marketing. Quite a far step from all of the scantily clad emails I get from the Hard Rock and others in Las Vegas. Which I don;t mind, but they don’t make me book a flight and a room when I get them.

That is the point after all isn’t it? Get people there and speak to your customers how they wish to be spoken to.

Enjoy the long weekend, we will see you back here next week in full swing.