The Email Wars

So what do you do when there are not any specific holidays to focus on and you are in the travel/hotel industry? Create a holiday. And what better to attract as many people as possible (married or not) by inventing a Honeymoon — No Marriage Certificate Required event. I loved the copy and the premise of this email. It was unique enough to stand out and got right to the point. Want a getaway, here is your excuse.

No matter your industry this is a campaign that resonates with the widest possible audience and might actually give them a fun reason to book a room and head out for the weekend.

What this illustrates is to be creative in your campaigns. Think of it like an ad campaign of creating fun and creating demand when there typically might not be anything else to talk about new or exciting.

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