The Email Wars

Well I have to applaud Marriott. They got me hook line and sinker. I actually thought about going to NYC just based on this email and not for any other reason. They sent me this one based on my stay there this same week in August last year. Kudos for mining that data and sending me a relevant email. It was a targeted offer for the location and the same day of the week I arrived (Sunday). I think that this email shows that some email marketers out there are getting it, listening to their customers and targeting email campaigns the right way. Now only if Jet Blue would have sent me an email this same day for $50 off my ticket there they would have had another head in the bed in NYC. (unfortunately when I went to the Jet Blue email offer I had got 2 weeks before, the link no longer worked and the offer had expired at 11am EST the day before.

But this Marriott email give me hope that what all of the email marketers, agencies and EEC is telling people is taking hold. PS I will be heading to NYC for OMMA in Sept, if Jet Blue of Marriott are reading this send me an email now and I will book 5 flights and 5 rooms immediately.

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