Getting to the Point
Aug 23 2007
I hate to tout our horn, well maybe I don’t, but we got done working on this new project for Cinemax for Sin City Diaries in June and I forgot to blog this email. We built out this campaign site using KickApps and it got a lot of traffic. This was sent out by not only Cinemax but other media publications they partnered with (this one is from Stuff Magazine). The email was targeted to the male audience (note the image) but the call to action is so perfectly clear it made me smile. Not only was the whole email a hyperlink, but it told me what I needed to do, SUBMIT NOW.
Keeping it simple wins every time and keeping the actions focused on driving people to a microsite is the frosting on the cake.
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August 23rd, 2007 at 12:28 pm
Is the whole thing an image? Aren’t you concerned about the whole thing coming in blank?
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It was a collection of images all rendered in HTML. And it had the right ALT tags behind it to carry over if images may not be rendered. The point was hot linking the whole thing. Now we did not build this email, and we had little control over the production with the mags, but they did listen to us on the basics and the importance when it came to rendering.
I try to get everyone to drink from the firehose, but often they drink from a straw. If we had production control over it we would have coded it a bit differently.