The Email Wars

Now when you see this email, you will think it was beautifully designed. I won’t argue with you there. It is a good looking email, I will give it that. But where do you click to get to the landing page? I pulled out my Harry Potter wand, as we give those to all employees on day one, and tried to click everywhere on the email. No links. Not even in the footer branding images or the URL that is so apparent. Then I looked back to the top. There it was, the BUY NOW link. That was it. Not they did follow best practices at channeling the action to where THEY wanted you to go, so I can’t entirely place blame, but the rest of it let me down. I wanted to click the image, the link.. something, as I did not want to buy it, but learn more. Even the Download Now link was dead.

My two cents is to think about how people will react to this and make sure to hyperlink any apparent URLs in the email. I would have hyperlinked the whole darn thing as one big image at least.

But if you have a magic wand, maybe you know already what to do.

View Large Image