Tell Me The Email Was for ME
Aug 21 2007
I wanted to share this email as I thought it was a good one illustrating that they were listening not only to me but to everyone else that is on their list. This Columbia Sportswear email put it right out in front of me in the header and the footer that this email had been prepared just for me based on my preferences and my likes.
It also gave me the option of changing my preferences so that they next one might be more in tune with what I am interested in seeing and buying. So many times in retail they use the shotgun (aka batch and blast) mentality. It is refreshing to see people taking the time to not only send me relevant emails, but also show me and tell me how to make it more custom to my shopping needs.
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August 28th, 2007 at 12:13 pm
Thanks for the nice feedback. The email program, launched in March, has been performing well for Columbia so far. As the Internet Marketing Manager my goal is to continue to deliver pertinent information to our consumers based on what they ask for.
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Nice work Daria. I have seen an amazing improvement over the past few years with the Columbia program. Love to see people getting it and doing it right….Keep it up.