The Email Wars

B to B Email Marketing Trivia:

53% of buyers always prefer to receive a courtesy email and 53% said they never prefer to receive a sales call as initial follow-up. The study found that buyers tend to give a valid email address more often than any other piece of registration information.

I would think that in B to B it is a tough market. We see hundreds of new guide downloads a week on our corporate site. Many of them are good leads and many of the people are back in getting more resources as we update them. BUT many of those in the BtoB email marketing arena are just looking for information and not looking for a conversation about it. Of the, say 100, only 5% engage in email back from a courtesy email from the sales team. From those we talk to they appreciate the follow up, but really just want more data and case studies to learn from.

We see this in all the other channels and verticals we work with our clients with as well that people want information but not always a call or anything else. A challenge for B to B Marketers to learn how to increase.