EEC Releases Second Annual Subscription Study
Jul 27 2007
The Direct Marketing Association’s Email Experience Council recently signed up for the email newsletters of 118 of the top online retailers tracked via RetailEmail.Blogspot. What we found was that there’s a clear trend toward subscription processes that are quick and easy, and increasingly transparent.
Read the Executive Summary and even join the EEC and get these resource all year long with your membership.
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July 30th, 2007 at 10:50 pm
Hello,
Although I respect the leverage you have as creative marketers, I have a question…
Why is the “shiny red box” not a shiny red box?
I see that as a conflict in brand to customer communication.
Respectfully,
Patrick Neiler
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Patrick, it ALL stems from the old “shiny red ball” fiasco of 1996. You remember that one right? Actually we have just found that like with Seagulls and other non migratory birds, shiny objects or the thought of shiny objects draw in the people we really want to work with.
Now that you have the package, visited the blog to engage again, commented and now are here (yet once again) wanting to engage. We love that, and… mission accomplished.
Drop us a call if you want to get the slimy thin wafer.