Excellent points. FWIW…we run into the same challenges over on the East Coast. I think your post “Why Can’t Labels Do Email Right” makes it pretty clear that just because you have high revenue numbers does not mean that you understand the power of effective email marketing.

dj at bronto

—————————

It scares me sometimes and I wake with NIGHT SWEATS from the lack of focus and thew ability to pull that money all together and make email work.