The Email Wars

With the launch of the new iPhone last week, I could only imagine how many emails people got that had the word iPhone in it, or was from Apple or ATT about it. Bill McCloskey most likely can tell us in his blog next week or in the Email Insiders column. (Bill did you hear me, I am asking you to share with us just how many iPhone emails crossed the web in the past 15 days up till launch and there after.)

This is a good showing to me of the importance of channel noise and channel control. I was in a client meeting last week talking about the Bog Box retailer issues they had in getting the messages sent with the right messaging to the employees of these retailers. Now if you don’t think it is an issue, Bill can let you know, it is.

If you are not aware of who else is talking about you, your product or your brand in other campaigns, you can face one of two things. One is the wrong information or brand statements get shared and you lose control of your campaign. The other is that if too many emails hit the inbox talking about the same thing from different people it causes confusion and frustration. Or even brand resentment.

Many people or brands think that it only builds buzz and brand awareness, but it can if not monitored, cause brand chaos.

Bill I want to see your figures on this iPhone bru ha ha this week. Right after I get back from picking one of these new fancy gadgets up for some “business testing and research”.

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