The Email Wars

You know I think the most of event based email. Using email to promote or tie into events like Christmas, Back to School, or even Mothers Day is the norm right? But what happens when your campaign is delayed in a tar pit OR you seem to send out your campaign after the passing of a holiday? Well it not only makes you look stupid, but it erodes your brand credibility. A friend (Thanks Jen) sent this into me knowing I would love to bang it on the head in this blog. (She knows me all too well).

But can you believe that an email for a holiday (Mother’s Day) that occurred in May, gets sent out at the end of June? Bad bad bad.

Maybe it was tar pitted by an ISP, got lost in the mail or just was a bad day for the person in charge of email marketing for this company and they mistakenly sent it out. Either way, bad brand image and it is not in the Hall of Shame on this blog.

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