The Email Wars

I am glad to see the hype of RSS killing email marketing dead did not come to fruition. Hell did you really think it would? I use RSS in a different method than I do email and I believe others do as well.

But one thing we have found powerful in RSS and email is the ability to use RSS to build a dynamic email from content you have already produced. If you want to see how subscribe to the weekly recap newsletter in the right hand side of this blog. We, as do many of our customers, use RSS to automatically build an email from content stored on a website. Makes sense right? Why would you want to create the content twice and copying and pasting is so 2006.

Ogilvy has used our email to RSS email engine to build the below email dynamically from content on the Digital Innovations blog. I love this blog as it is using RSS from so many sites I already read and pulling it into one searchable location for me. And to boot, as busy as I get this email below reminds me of the location and drives me back in to read more content.

A perfect balance… thanks RSS for not killing off email.

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