What is Domain Blocking Doing to Deliverability?
Jun 26 2007
With so many spoofing emails out there from eBay, Amazon, National City, Amex, Hallmark, etc, what effect does domain blocking have on a brand?
I have not seen any conclusive studies or tests about this issue, but it is on my mind lately as I see so many scams out there. Even ones we get spoofing our domains. We know that they are not legitimate, but if this is happening to people you might email or that are already on your lists and they decide to block junk by the domain… it just might impact your campaigns.
Does anyone have any stats or insight on this? Or should I just not worry about it?
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July 5th, 2007 at 3:42 pm
Over here in the anti-spam world, we’ve known pretty much forever that blocking by domain in response to forgeries was a bad idea. That’s part of why the industry was so quick to embrace DomainKeys, and now DKIM.
SIGN YOUR MAIL. SIGN ALL OF IT. Otherwise, some day soon you may indeed find your real mail thrown out with the forgeries.
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Thanks JD