The Email Wars

Now I am a big fan of this newsletter. The content is always valuable and worth my time to read. But what happend in this edition? The headlines rendered in my email client so bad it was hard to even read. Might have been a slight coding mistake, but doesn’t this warrant a test or even better using the Return Path email rendering system to see if there are any issues with how it arrives in the inbox?

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Don’t pretend that this has not happend to you and now with Outlook 2007 we are seeing more and more reasons to test email presentation in every campaign. If you are and emailROI client, reach out to your account exec and have them test your creatives from the past and see if there is anything we can do to make them better.

We personally test EACH email template and campaign we produce for clients to make sure that issues like this never see the light of day.If you aren’t one of our clients (may this is the time to make that jump) set up test accounts around the ISP and email client horn (baseball is almost here and on my mind) so that you do not face this issue in the inbox.