The Email Wars

RetailEmail Blog has released a new study about the send to a friend (STAF) practices of major retailers. Some of the key findings include that only 44% of retailers use STAF in their regular emails, and that many of those that do use STAF are using practices that diminish its effectiveness, such as requiring too much information and not paying enough lip service to privacy on both ends of the process. We also found that many retailers squandered the opportunity that STAF gives them to sign up the recipient of the forward, with only 44% of retailers including a newsletter subscribe link at the top of the forwarded email.

Read the Study