The Email Wars

I don’t know where to lay fault at times to emails that arrive in my personal imbox. As I sit on both sides of the battle (am I a double agent?) I am amazed when I see emails like this just tumble into my inbox. I am often not sure if they are a one time thing, or will I see more? I do watch with a special folder I have set up to see if they keep coming.

My point about this is, remember to practice what you preach and follow the laws. I am sure that Evan does not want me emailing him all the time just to tell him about something he has never heard of. Right?

In sales and marketing, tread the fine line of doing the right thing and remember that it all comes around. And remember the golden rule of knowing your audience before you send them something. Did this guy even know that we are an email marketing agency and ESP? His whole email is insulting what we do and how well it works.

From: “Evan Richmond”
Subject: AdDiem vs. E-mail

LIKE E-MAIL, AdDiem is used to reach consumers on a regular basis.

UNLIKE E-MAIL, AdDiem:
1) Guarantees that the images and design will get through.
2) Cannot be filtered, blocked or altered by consumer or ISP.
3) Is unaffected by a change in e-mail address.
4) Does not get lost in the inbox.
5) Respects consumer privacy.
6) Easier to design and implement than HTML e-mail.
7) Pre-downloads rich media for instant access.
8) Has higher usage rates than e-mail.

Admittedly AdDiem is not universally applicable. But if you can tailor the daily content for an audience then you will achieve a highly engaged, targeted community. We recently concluded a successful test with Nascar in which the recipients enjoyed daily auto racing trivia and history.

The consumer download rate was 56.8% with a pass-along rate of 38.2% and an average of 3.12 billboard views per day per consumer and a billboard click-through rate of 21.46%. AdDiem creates a highly engaged, targeted community to which you can advertise or generate ad revenue without the drawbacks of e-mail. The details are in the attached spreadsheet.

You can view a breakdown of the results at: –> –> http://www.addiem.com/NascarNumbers.xls

Please review the white paper and contact me if you would like to discuss our patented advertising technology further.

Thanks,
Evan Richmond
CEO