The Email Wars

This is an interesting study from Epsilon and covered on DM News. We are all familiar with image suppression in the inbox and what a ongoing topic it is, but it seems that they are reporting good news. Many of us actually hit the buttons when we get blocked images to allow them. If I used my own personal MSN, Yahoo and GMail accounts I agree with this study completely. I use the highest filters on these accounts, and when I get valid emails in the junk or bulk folders, I tend to allow the images and even often times select allow images to be displayed from this sender in the future. Just saves time when I know I wan them.

But with those that are junk, they stay junk and stay suppressed.

Nice work on this study Epsilon. Love it.

Email Users Confront Image Suppression
Nearly 7 of 10 email users have had images suppressed in emails they receive, but the same proportion among those users regularly do something about it.

Some 65 percent of U.S. email users have encountered default image suppression, writes DM News, citing data from email marketing firm Epsilon Interactive. Some 69 percent of those users, however, manually activate the images - and 94 percent have done so at some point.

Some 90 percent of users at least sometimes activate images in emails they receive from friends and family; 69 percent do so in the case of email statements or order information from senders they buy from; and 57 percent do so for opt-in promotional messages.

Some 31 percent activate images in the case of promotional messages that users have not opted to receive - if they recognize the name of the senders and trust them.

Read the Full Study on DN News