The Email Wars

I have not had much time to really read into this yet, but this is HUGE. Really. for legitimate OPT in, record keeping ESPs and companies, this ruling changes the playing field. I know that this is going to have ramifications on SpamCop (which is completely guilty of this) and many other ISPs. Hopefully it opens up the dialogue (which has ONLY been ONE WAY) between the good ESPs, the ISPs, the companies, the Agencies and others for the betterment of the industry.

I mean we have all taken huge strides the past few years to be better in every way, educating clients, customers, the media, the public and the government that making these groups libable for standing in the way of legal business operations and clients/customer communications is good for all. Really.

What I did find humorous about this is when you visit the e360insight.com website, this is all that is there, and at the end, a call to come be a client. A little tacky, but the validated themselves in this case and helped many of us.

British spam blocking firm Spamhaus was charged with blacklisting marketing firm e360insight’s e-mails to consumers by the U.S. District Court for the Northern District of Illinois.

Spamhaus, was ordered to pay $11.7 million in damages to e360insight ,Chicago, and its CEO, David Linhardt.

The order also stated that Spamhaus is no longer allowed to block, delay, alter or interrput e360insights’s mailings in any way.

Read it at the Source