Email Council promotes best practices, trends, and strategies
Jul 24 2006
I could not help but whare this article on the Email Experience Council. The council has grow even more in the past week and it is amazing how many companies have already joined the membership. If you have not yet joined and email marketing is truly important to your business take the time today.
Annual memberships are not expensive and the collective research, data, and conversations you will get out of this group is amazing.
E-mail is a great marketing tool, but despite the movement over the last few years toward centralized databases and integrated marketing programs, some agencies and e-mail solutions providers remain at odds with the siloed approach most companies continue to take with the medium.
E-mail services providers such as Gather.com and Pivotal Veracity, along with agencies like MRM Worldwide, OgilvyOne Worldwide, and Agency.com, have banded together to form the Email Experience Council to focus more awareness on the strategic value of e-mail marketing.
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