The Email Wars

Liz Tascio, at Mediapost wrote this article and I think if you have not read it yet it is worth the read today. We are BIG believers in testing and trying new things. It always comes down to resources and time with many clients. I would bang the drum that you need to make time and you need to set aside the staff and financial resources to start testing. Stop doing the same old thing each and every campaign and look at what is happening not only with the email statistics, but with the overall sales, lead, brand and conversion goals.

When it comes to online marketing, does an e-mail’s subject line really matter? How to revive a failing pay-per-click campaign? What’s the best way to distribute a digital press release? And how much more money could you be making if you knew all this?

The people at MarketingExperi-ments.com test online marketing tools, then publish the results for free. MarketingExperiments partners with companies to test and analyze online marketing techniques, then publishes briefs on its Web site and in a twice-monthly online journal. Audio clinics discuss topics such as a/b split testing, marketing intuition, click fraud, and how to use search to boost site traffic.

The site’s 70,000 subscribers range from new business owners to CEOs to marketers. “We don’t target a specific group, we just are trying to figure out what works and what doesn’t ,” says Jalali Hartman, senior analyst, strategy.

Read Article