E-Mail Marketers: Customers Tell You What They Want
Jun 26 2006
What do favorable brand perceptions, trust, and relevance all have in common? They were all found to be the most effective e-mail marketing tactics for eliciting a favorable response, according to consumer responses to the fifth annual View from the Inbox survey of 2,500 consumers.
For the survey, consumers were asked to rank how likely they would be to respond to various e-mail marketing tactics. “Response” was defined as clicking on the links within the e-mail message to take further action, such as make a transaction, register for a Website, or access more information.
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