The Email Wars

Thanks to George Bilbrey, VP & GM Delivery Assurance Solutions, at ReturnPath for another great article. I like this idea and have a few questions around this technique. George, how many IP addresses would a customer need to do this and how would you be able to flag one honeypot email address if you are getting 5-10K new subscribers a day? Let me know as we have some ideas around a test of this.

Having spam traps on your email list causes a world of problems: listings on commonly used blacklists and blocks at top ISPs. For the uninitiated, a spam trap is usually an address that was created new and never signed up to receive any mailings. Therefore, by definition, all mail going to that account is unsolicited. This is a great tool to catch spammers who will often mail to addresses that they have harvested from web sites and newsgroups where the good folks who run the spam trap network have published their spam trap email addresses.

Read On