New eROI Q1 Email Delivery Study Released
May 18 2006
eROI: Email Open and Click Rates Soared in Q1, Peaked on Weekends
In the first quarter of 2006, the best email open and click rates were on weekends, according to online marketing firm eROI’s most recent, Q1 2006 email study. Moreover, open and click rates increased significantly in the first quarter (40 percent and 60 percent increases, respectively), compared with rates for Q4 2005, when open and click rates decreased 29 percent and 21 percent, respectively, from the previous quarter.
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