Kodak’s Costly Accident
May 17 2006
So just a word of advice. TEST your campaigns before they go out. And I am not just talking about you and your inbox… you should always have a seed list set up to send to multiple ISP honeypots you set up, internal team (for a second pair of error and TiPO (typo) catching eyes. Look at what a simple slip cost Kodak over 1 1/2 years old.
Kodak Settles Spam Suit
The FTC reported yesterday that a digital photo-sharing service run by Eastman Kodak Co. settled charges it sent e-mails to 2 million recipients and failed to give them a way to opt out of future messages.
Kodak Imaging Network, previously known as Ofoto Inc., agreed to pay a $26,331 penalty for violating a U.S. law aimed at curbing spam.
The FTC said it imposed the penalty to recoup the total gross proceeds from the e-mail campaign and barred Kodak from future violations of the CAN-SPAM act, which states that solicitations must also be identified as advertisements and include a valid postal address.
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