Email vs RSS - Rocks vs Missles
Apr 25 2006
Interesting article on bloggers and email vs RSS use. This was from Sept 2005 (a whopping 8 months ago) which in internet time is like dog years. So take this with a grain of salt. We actually see a larger subscription rate to this blog to date by email sign ups still, but the RSS feed subscription is gaining ground. We see a 3 in 5 are using email at the emailwars.com.
My recommendation to bloggers: consider using this product. There are a lot of people out there who have not made the jump to RSS readers yet. You want to get your content in front of them, and this is another way to do it. Based on some stats that Fred Wilson (an investor in FeedBurner) published last year, we can expect about 1 email subscriber for every 5 RSS subscribers.
Published in Behavioral Marketing on Tuesday, April 25th, 2006






