Wait, You are Reading Spam? Updated
Mar 22 2006
It looks like this whole Exact Target Study has grown legs and is taking on new twists of it’s own, like the one in block quotes below. It hit me as odd that anyone would release a study on the open rates of spam, and as it turns out people are just making up titles to benefit themselves. As you can see from my post title, I was shocked to see that people are reading spam. We learned today that many publications are picking this up and the Urban legend is growing. Oh the power of blogs and the web. They should have saved this for April 1st.
I found this bogus study amazingly interesting. We report (as do other ESPs now) on the best days to email. What is an interesting twist on this is a new report on the best days to spam. Basically they claim that this study focuses on when people are most prone to reading spam and opening it. This really boggles my mind that as much as people complain about it, they still are reading it. And as it turns out it totally bogus. They misinterpreted the study not as behavoir and delivery, but with a twist of SPAM.
Friday, Sunday top spam reading days
Friday isn’t just the beginning of the weekend, it’s also is the peak day for opening spam email, Kaspersky Lab said today.Sunday sees the second-highest amount of mass-marketing emails opened, the anti-virus firm said.
According to a survey conducted by email mass marketer ExactTarget, 92 percent of all emails - and 96 percent of all campaign emails - are sent during the workweek. However, while Sunday sees only three percent of all sent emails, links in those messages are most likely to be clicked then.
“This may be due to the fact that users receive much less spam over the weekend, so they are more inclined to click on links, something they would do less frequently during the week given the larger volume of email received,” Konstantin Kornakov said on the Kaspersky Viruslist site. “This theory is also supported by findings that smaller mailing lists tend to have better opening and clicking rates.”
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