The Email Wars

I love it when I see an email done right. Timberland does a great job of not only creating a beautiful email, but they also know that people don’t just shop online. They used this email to cross promote the outlets stores and drive conversions to the physical world.

Good job. Think about this for your own business if there are other channels (VARS, OEM, Retailers, or your own stores) that you can cross promote. In the end it is a sale and you do not want to control how each user can buy all the time.

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