The Email Wars

What consumers ask for via email is not necessarily what they get from marketers, according to an email marketing survey from integrated email agency Quris, reports DM News. Though 77 percent of consumers want to receive “unscheduled offers” from marketers, only 8 percent say they get them; also, 75 percent of consumers sign up for scheduled discount alerts and circulars, but only 19 percent find them worth reading; and although 69 percent want email product catalogs, regular updates on products and sales specials, 81 percent say that’s not what they receive.

However, some 66 percent say purchase, shipping and transaction confirmation messages are what permission email does best. Also, 48 percent say permission email is best for providing electronic statements or other account information, and 43 percent say email is best for promoting special discounts and other limited-time offers. Also, 51 percent of respondents are open to receiving relevant marketing messages within those service emails.

Some 77 percent say email is the best medium for transaction confirmations, 60 percent say it is best for customer service inquiries, 52 percent say newsletters should be sent by email, and 50 percent say electronic coupons should be available via email.