Generating Qualified Leads in the Inbox
Nov 22 2005
A little self promotion today. We had some great feedback to a recent case study for a new PSP game launch this past summer. The funny thing is that this site is still rocking and getting between 2K and 5K Unique visitors a day and about a 10% sign and and conversion rate without any additional marketing supporting it.
eROI’s Death Jr. website attracts and captures the gaming crowd; learn how this has boosted the game’s sales.
In the case of Death Jr., a game designed for Sony’s new PlayStation Portable (PSP), unique challenges included marketing the game — and its unique, spooky storyline — to a relatively small base of potential customers. (Only 1.5 million PSPs had sold in the North American market when the game launched.) Additionally, this would be the first Konami title marketed exclusively by the company’s North American operations (previous efforts were managed from Konami’s Asian headquarters).
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