Responsibility for Allies Actions
Nov 21 2005
The recent settlement of a CAN-SPAM complaint implies liability by companies for the actions of their affiliates, writes ClickZ, pointing to a requirement by the Federal Trade Commission (FTC), backed by a U.S. District Court in Nevada, that several porn sites keep detailed records on affiliate marketers, obtaining a name, address and working phone number for each affiliate and sub-affiliate.
Also, seven days before a campaign launches, the affiliates must certify to the defendants how they obtained each email address on their lists, together with details of the message content.
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