The Email Wars

As an email marketer, I watch everyone else in the space. Many of them do a great job at staying to task, using best practices, and making sure to focus on the number one task of education, resource and self promotion. There are two vendors out there that seem to either sell offers through their lists from either partners or just others that could benefit from reaching their subscribers.

I find it to be a bad practice to cross promote and cheapen the brand message of an Email Service Provider. To me it really is a bad practice to market in this way. Now that being said, newsletter sponsorship or partner spotlight could be a much better method to use in this audience. The reason for this is that if you are continuing to send bascially 3rd party offers during the month on top of your own newsletters and emails, it will eventually hurt your own deliverability and campaign success. I know that it lessens the value to me to get these offers when I expect to be getting something of value for my information and time.

This is also a good example of how GMail blocks images from those that Gmail deems as possible Junk.

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