The Email Wars

An Except from Bomb-Proof Branding By Seana Mulcahy

Users were asked about spam in 2003, 2004, and 2005. In 2003 approximately 25 percent said spam has reduced their use of email; just over 50 percent said spam has made them lose trust in the Internet, and 70 percent said spam has made being online unpleasant. The numbers peaked in 2004. Surprisingly, the numbers have dipped this year: 20 percent have reduced use of e-mail, 52 percent have lost trust in the Net, and about 68 percent claim the online environment is unpleasant, all due to spam.