If this is #1, what is #2?
Thursday, September 1st, 2005What a headline: “E-Mailers Call Deliverability No. 1 Problem”. I think that if this is your number one problem then you must have some good campaigns in place. I guess that campaign conversion, planning, tracking and execution are all completely understood now and no one needs any help here. I would actually think that if you can’t get better at the planning and metrics, then who the hell cares if it actually gets sent or even delivered.
