Don’t Kill the Messenger
Sep 06 2005
Deliverability: Are Your Email Messages Trusted?
Deliverability is overwhelmingly the greatest email marketing challenge. What can you do to make sure your marketing campaigns avoid the obstacles and get delivered for the highest possible ROI?
The major obstacles to email deliverability are lack of consumer trust in email, ISP blocking and emerging authentication standards. Consumer trust in email is under assault on two fronts:
1) Trustworthiness: Can I trust that this email is coming from whom it claims to be coming from?
2) Reliability: Can email be relied upon to deliver the communications I want, need and expect to receive?
How can we make email safe and trusted again?
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