If You Stamp USA on it, will they Trust It?
Aug 31 2005
Kind of like a Made in the USA stamp or a Organic Produce/Free Range sticker you might find at the grocer, but for email. This has been out for a while and I think it is a good feature, but more of a revenue source that Truste has started rather than the solve all solution.
Would you trust a sign up any more than you do today if it had a Truste Certified Stamp?
A Tale of Two Anti-Spam Strategies
The problem with spam is simple, right? There’s just too much of it. But it’s a problem for different reasons to different people. For consumers, it’s a problem because it clogs up their email programs. If they’re not careful, it snares them in scams or identity theft. For marketers, though, spam is a problem because it makes consumers wary of any and all email marketing.
So there are efforts to alleviate both problems: consumer security and consumer confidence in email marketing. Solving either one of these problems won’t necessarily help with the other — and the contrasts between the two are sometimes striking. For example, take two recent, but very different initiatives just started in the War on Spam.
In late July, TRUSTe announced that it was launching a new seal program aimed at boosting consumer trust in companies’ opt-in email lists. Basically, the program is simple: TRUSTe checks out the company, makes sure it complies with a set of standards and then awards them a “We Don’t Spam” seal, for which it provides monitoring and dispute resolution. Neat, eh?
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